Selling online is part of the future, but of a future that is already here. The eCommerce (electronic commerce) is growing with figures of double digits worldwide. And every day we are more online buyers. In Mexico, growth was 28.3% in the period from 2016 to 2017, with a turnover of more than 17 billion dollars, with the forecast for 2018 being a notably higher figure (Source: Asociación de Internet.mx ).
With these data in hand, the digital channel stands as essential for many companies, which due to its economic activity, the online channel represents an opportunity to grow at the national level and in many cases, at the international level.
Source: Forbes, e-commerce in Mexico, a great opportunity
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The million dollar question, which Ecommerce platform should I choose? In this article we detail the main advantages and disadvantages of two of the most used platforms when starting an online business to implement Ecommerce as an entrepreneur: Magento and Shopify.
The main difference between the two is that in Magento you must take care of the hosting and development of the platform, that is, you must have or subcontract the necessary infrastructure to host your Ecommerce, but the generated code is already your property. It also requires development support either in-house or through a service provider. In the case of Magento there are many certified partners in Mexico, of many sizes, we recommend that you select one that has previous experience implementing these solutions since there may be integrations with legacy systems, ERPs and CRMs that can be expensive and take a long time to implement. implementation, the great advantage is that you can have customized and specific configurations for your business since you are in control of the development of the platform. In our case, we already have more than 10 years in the development of ecommerce with Magento, if you like we can support you.
On the contrary, Shopify is a cloud platform, which with the payment of a monthly rent ensures the hosting of the platform that provides you with a secure server in compliance with PCI and an SSL security certificate, in addition to any modification, update or change In the code it is implemented in a general way through specific maintenance windows and with prior notice, its initial cost is much lower because it does not require such a large investment in infrastructure or development support, most of the plans include hours of service that They can cover small modifications or required changes, the administration experience is much simpler with drag and drop options, however the customization options are limited, for example it has its own payment gateway and some partners such as PayPal, but its options are few compared to Magento.
In general, we recommend Shopify for micro, small and medium entrepreneurs who are starting their business, since it allows a quick implementation and with a lower cost, the key to success is the product catalog and its administration since the 80% depends on this. sales on this type of platform, so we recommend that you develop a solid commercial strategy before starting with this platform, have your products with the most information and photos of the best quality possible, in addition to making a digital marketing plan. as aggressive as possible within your company's budget.
In the case of Magento, we recommend it for medium and large companies with an infrastructure and development capacity within their Information Technology department, internal or external, to customize, support and develop the platform's functionalities. This platform also provides greater scalability with modules such as B2B fully assembled and designed to have a price catalog per customer.
Finally, you know your business better than anyone, so you can evaluate if you prefer Shopify to start your business with little investment and grow it exponentially, or establish a more robust platform like Magento with the potential to further diversify your business with high customization. Just remember to establish your initial parameters such as investment capacity, infrastructure, development, support and administration of the platforms prior to selecting it. Fortunately we have had very good experience with the implementation of both platforms. Count on our support to make your online business profitable and successful on your own terms, remember, “Hard problems, Software solutions”.
Magento is a modern cloud commerce platform with an open source ecosystem. Flexible for B2C, B2B, and hybrid solutions, Magento extends beyond the shopping cart for every shopping experience, including email, mobile, in-store, and marketplaces.
No other platform empowers you to create unique and engaging business experiences. Enjoy rich, out-of-the-box features, unlimited ability to customize, and a greater variety of hassle-free third-party integrations. With Magento Commerce, you have the support of a global ecosystem of merchants, partners, and developers to help you realize your business vision.
Build an e-commerce website backed by powerful tools that help you find customers, increase sales, and manage your day-to-day. Shopify is trusted by more than 1,000,000 businesses around the world. Use a platform to sell products to any buyer, anywhere: in person with a point of sale and online through your website, social networks and online marketplaces
Marketing with confidence with built-in tools that help you create, run, and analyze digital marketing campaigns.
Get the useful information you need to grow your business and use a single dashboard to manage orders, shipments and payments wherever you go.
Shopify takes care of everything: from marketing and payments to secure payments and shipping.