Website, why is it important to have one?
Do you have a business and don't have a website? If so, for many people it is almost as if their business does not exist. Today we use the internet to obtain information and search for services on the 90% of the time. For this reason, it is essential to have a Website for your clients and prospects, which contains information about what your business can do for them. In addition, a Website has the following benefits:
Have you promoted your business through various forms such as print media, radio, television? It is expensive! Having a website will make promoting your business less expensive. There are even practically free ways to promote your business on the Internet, such as the Google search engine and other search engines.
Advertising and Marketing
There are many ways to advertise your products or services over the Internet. A well-known example is the advertising campaigns of Facebook or Google; Another is Search Engine Optimization (positioning) or SEO, Finding yourself before the competition is a great advantage for your business! Having a good SEO provider can boost your website ranking, resulting in increased sales and higher profits; You can also create a Blog and offer relevant content for your clients, this helps positioning, promotes you as experts in your area and generates loyalty in your readers, who will surely come to you when they require any of the services you offer. As if this were not enough, a website is more environmentally friendly as it does not require ink and paper.
Make it easy for your customers to buy from you! Many are more likely to visit your website, rather than drive to your physical location and browse for your products. From the customer's point of view, it's better for them if they don't have to ask anything. They can find what they are looking for on your site online. Having a website will be more convenient for your customers and potential customers.
Attract more Clients
Most businesses have a local reach, but what about potential customers outside of your city? A Website can help you generate more customers. Not just outside your city, but around the world. The Internet offers a global community. With a Website, your business will be visible all over the world.
Have you ever had to turn down customers because it's closing time? Well, their website will be open 24/7, you can visit a site online at any time of the day or night. People will search your site instead of going to your store because it is more accessible. Just make sure you post enough information about your products and services.
Access to Reports and Information
If you have a Web Page, you can track everything that happens on it automatically. You can search for information that will tell you how many people visited your site, or how many people messaged or emailed you. You can access statistics for your ad campaigns and make changes at any time to optimize your advertising.
Improve Confidence in Your Business
While we cannot trust everything that is on the internet, having a website adds an additional point to the credibility of your business. Nowadays it is common for a person to think: "How can a leading company in its field be if it does not even have a website". In addition, you can share information about your company, products and services, processes, testimonials, history, trajectory, etc., the fact that your clients know about your company promotes the trust they have in your products and services.
A Website gives you the opportunity to inform your customers about your company and products or potential investors because they bet on your company and your plans for the future. But it can also be used to receive information about your products and services and thus detect areas of opportunity and what people are looking for in the market.
Long Term Clients
The difference between a buyer and a customer is that the former enters and buys something while the latter is a regular buyer, who constantly buys or consumes your products or services. Having a website gives you the opportunity to gain more customers that can help your business grow, imagine that someone bought products from you a couple of years ago, knows your company but needs updated information, on your website the buyer can find all the information you need in seconds and make the purchase decision with a few clicks, become your customer.
It is evident from all the above, that a professional and well-designed Website can only lead to an increase in sales, but that is not all, a Website can also be a Virtual Store that will bring you real profits. Electronic Commerce is growing at double digits worldwide. If you want to know our service for creating Online Stores follow this link.