TOP 5 CONSIDERACIONES PARA TENER UNA TRANSFORMACIÓN DIGITAL EXITOSA   CULTURA ORGANIZACIONAL - Es básica y fundamental para implementar una estrategia de transformación digital exitosa, ya que esto conlleva un canal de ventas por medios digitales esto implica el apoyo e involucramiento de otras áreas de la compañía principalmente: Finanzas, Cadena de Suministro, Mercadotecnia y el soporte del área de Tecnologías de Información (Sistemas), para darle potencia y escalabilidad que requiere el canal, cuando las compañías ya están establecidas en el canal tradicional esto lleva a continuar trabajando en silos independientes con diferentes indicadores y objetivos, además de verlo como [...]

6 free social network administrators You have probably already heard about social network administrators, but if not here we will explain what they are, what they are for and we will talk about 6 free social network administrators. A social media manager is a digital marketing tool that allows you to manage all your accounts from a single interface. These services simplify all aspects of the management of social networks and help you not have to be entering each of the networks to publish or review some information. In addition to allowing you to schedule publications with [...]

Product Differentiation After having defined the product, the next step in a commercial strategy is to find the product differentiation that will make you offer something that stands out from what your competition offers. Mainly because today the market is overflowing with information that often overwhelms the customer. In the case of small companies, product differentiation can be a useful advantage because it makes the opportunity to compete against larger companies accessible. Plus, it gives them a better chance to compete against more popular products. There are two ways in which one [...]

Defining your Product A commercial strategy begins by defining your product or products to market. One of the biggest challenges entrepreneurs face is finding profitable, trending products that sell, whether it's a single product or an entire product line that fills a niche in a market. It is common for the potential entrepreneur to have many ideas, but do not know by which or which ones to define themselves. This can happen both to those who are just planning to open a business and to those who already have a business but have not yet defined what it is going to be [...]

DEFINING A COMMERCIAL STRATEGY To start a business it is important to have a commercial strategy defined to determine the way in which your marketing and sales resources and efforts are going to achieve your commercial objectives. This also applies to consolidated companies that have not yet defined a commercial strategy. For this, it is important to follow a series of steps that will help us define it. We begin by defining the product to be marketed and specifying which are the differentials of the product against other similar ones that exist in the market. The same applies to services. Subsequently, it is important to determine the type of [...]

Introduction to HubSpot, a complete and free CRM. If you have or work in a SME that is looking for a system to manage relationships with its customers (in English: Customer Relashionship Magement - CRM) then HubSpot is a highly recommended option since it is a complete and free CRM. Not all HubSpot tools are free, but if you are looking to organize, follow up and strengthen communication with your potential and current customers, HubSpot has free CRM features that will benefit your business and here we will explain how. To access HubSpot, go to the page [...]

El e-commerce en México, una gran oportunidad El e-commerce (comercio electrónico) está creciendo con cifras de dos dígitos a nivel mundial. Y cada día somos más los compradores online. En México, el crecimiento fue de 28,3% en el periodo del 2016 al 2017, con una cifra de negocio de más de 17 mil millones de dólares, siendo la previsión para este 2018 una cifra notablemente superior (Fuente: Asociación de Internet.mx). Este artículo, tiene la finalidad de dar las claves necesarias para entender el funcionamiento del comercio electrónico en México, siempre poniendo el foco en los datos relevantes que permitan a las empresas y emprendedores [...]