5 strategies to attract potential customers using social networks

Today, the omnipresence of social networks is undeniable and companies are increasingly able to get much more out of the functionalities that profiles and platforms have. Either as a platform to follow up on the requests of prospects or to carry out the entire pre and post sale service process, social networks are a very powerful ally for companies that want to offer a service or product. In this article we will show you some strategies of , to attract customers using social networks

There are various strategies to offer your products to potential customers using social networks, but this time we want to talk to you about the ones that we consider most effective and that may be useful for your company.

Before starting it is important to note that the vast majority of potential customers that exist on social networks are in the "silent" search for your service or product, that means that many times the prospect does not know that they need what you are offering, but you can effectively reach your life and turn your effort into a sale and, with a good strategy of Customer Management you can retain them and make them a strategic ally for your brand.

In this article we will discuss some of the strategies to attract clients using social networks effectively and accurately, so that your work as a community manager, social media strategist or as an entrepreneur becomes a profitable effort and is reflected in the growth of your company or business.

1. Social media and ads, a winning combination?

One of the great uses of social networks is the use of “social adds”, a series of ads that you can manage from your own profile on each platform to get closer to your audience, generate prospects or direct sales. The biggest advantage that comes across the various profiles is lead segmentation. On most platforms, you can make various sociodemographic crossovers to choose your audience by gender, geographic area, interests, age ranges, educational level, and much more.

A well-segmented audience will save time, resources and effort for your sales team, why waste valuable minutes or hours in giving messages to an audience that does not identify with your product, your service or with the philosophy of your company ?

Using social networks as a platform from which to launch your ads will allow you to deliver the message in an accurate, coherent and much more targeted way, do you have a much more heterogeneous audience? even better! Using social networks you can direct the ads with a language much better adapted to all your potential clients and speaking to them in the "code" of each platform to be much more accurate.

Remember that the Instagram audience is much more "audiovisual" than your possible audience on other social networks such as Twitter or Facebook, however the tools that the various platforms have are very powerful when it comes to segmenting your audience and being much more effective managing customers.

2. Social networks: the golden opportunity to listen to your audience

Potential customers have a very active life in social networks, having the ability to listen to them and serve them will become a great strategy for your service or product. Using real-time searches will allow you to be in the sights of each potential client, especially when they make a query about a product or service in your field.

There are many companies that use this type of strategy to be closer to the client and to manage concerns or queries about the services they offer.

The most interesting thing about how these companies manage their social networks is the implementation of chatbots that, through a good CRM, make customers completely satisfied with the entire sales process (both hard selling and soft selling), and that contribute to build customer loyalty through interactions with the brand.

Of course, you have to be very careful not to be invasive when listening to our audience on social networks, one thing is the timely appearance and another is the invasive appearance.

3. The opportunity to go viral

There is no better publicity than a well-targeted "viral", those posts that immediately become a machine to get likes and are shared even by people you never imagined. Social networks are the ideal platform for these messages that achieve a huge amount of impact.

The best? That thanks to the various tools you can understand the performance of your post on the different social networks to notice which audience likes it the most, who react better to your post, where they are from, how old they are, and from there reformulate your entire strategy of content.

4. Exclusive promotions

A promotion “exclusively for followers on social networks” will always be a great strategy that will help you take your relationship with your customers to an even more interesting level.

Many people use social media to find offers or promotions for a certain service or product. Many restaurants have understood this and publish exclusive promotions for their audience on the different platforms. The formula is very simple: a tracking code, an attractive promotion and you have a client who is happy with the treatment of the company on social networks.

There are other types of companies that use tracking codes to get in touch with some influencers and with that they can monetize the relationship. The management of all this type of exclusive promotions, tracking codes and much more can be managed from a CRM that will allow you to monitor and make sales and after-sales decisions.

5. Relationship with influencers

Social networks have created many characters and we cannot understand them without influencers and what they can do for your brand or product.

A well-developed relationship with influencers can have very positive results for your company both on social media and in the offline world.

Knowing how to segment your audience through an influencer with a good reach can take your company's social networks to levels of interaction that you had never imagined. One of the great examples is that of influencers in the fitness world who interact with brands using promotional codes that represent an economic gain for them, the potential customer represents a discount and the brand sees an increase in sales.

Of course, not everything in the world of influencers is gold, some influencers can represent a considerable investment for your company, especially when we talk about audience numbers, segmentation and many other clauses.

Social networks, strategic ally or waste of time?

The strategies to attract potential customers using social networks that we have talked about throughout this post are not the only ones, but they are among the most effective. It is very important that your strategy is well founded and that you try to optimize customer service to know what their true needs and demands are.

Social networks are a reality and companies must be prepared to implement them in their dealings with customers, in you is the opportunity to turn them into a platform for loyalty.

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