The importance of UX / UI design in digital products

Currently the term UX o user experience is becoming an increasingly important feature within the area of digital marketing. However, not many are familiar with this concept, even though it is present in our daily lives. Next I will explain to you about the importance of design UX / UI in digital products.

Believe it or not, you are a user of UX / UI for the simple fact of reading this article, which you found in a social network of Micronics. Every time you open an application or a web page behind all this there is an interface design and user experience, which made it easier for you to interact easily with the interface, since it was simple to understand where you should give click to open the article.

The experience designer is responsible for making an analysis of the client and its competition in the social environment, planning the product and analyzing the interaction. In this way, the experience designer is tasked with improving the product so that the user can interact intuitively.

On the other hand, once you have the prototype, it is passed to the user interface designer, who is in charge of the graphic part of the project, that is, the layout, the look and feel of the application or in simpler words the aesthetics of a web page or mobile application, in order to make it visually attractive and intuitive.

Why is it important to your business?

Due to the acceleration of digitization, the mobile experience of users plays an important role in your business. According to ThinkWithGoogle, a loading delay of one second in a mobile application can impact up to 20% on conversion rates.

Why? Well, technology has made us very impatient. The user will not wait long for me to load your page. Unfortunately, this is a very common case, the consequences of which are predictable: customers leave the page and shopping carts. Thus, potential customers give up on becoming leads and they look for alternatives with the competition.

To avoid this, the designer UX You must take into account uploading simple elements to the platform that adequately highlight the brand's message. It also seeks to give the user the ability to navigate smoothly and efficiently find what they are looking for on your website or app.

It should be said that Google has modified its algorithm to give more advantage to websites with optimized design and navigation for mobile devices, so that websites that are easy to open in tablets Y smartphones they are more likely to be better positioned after a search by the user.

Finally, in marketing it is essential to question products and services based on their proximity to users, which can effectively position a product through UI / UX.

References:

Exe education. (2020). The key role of UX in digital marketing. October 25, 2020, from Exe education Website: https://exe.education/noticias/el-papel-clave-de-la-ux-en-marketing-digital/

Thinkwithgoogle. (202). Mobile UX: How do the best do it? October 20, 2020, from Google Website: https://www.thinkwithgoogle.com/intl/es-419/estrategias-de-marketing/aplicaciones-y-dispositivos-moviles/mobile-ux-como-lo-hacen-los-mejores/